The team behind one of 2026’s most profitable Hindi releases has moved to settle—publicly—who may speak for it and who may strike deals on its behalf.
A public boundary around rights and publicity
On Monday, Hanuman Ansh director Dr Vishal Chaturvedi and producer Namrata G Singh issued a statement through Swambhu Media Network identifying themselves as the film’s Executive Directors and sole authorised representatives for public relations, marketing, awards and partnerships. The note is short and unusually explicit: “Hanuman Ansh has one authorised channel.”
It clarifies that theatrical, streaming, broadcast, music, gaming and licensing rights are jointly held, and that any rights or publicity arrangements must follow agreements signed between the producers.
- No individual producer may independently make business arrangements for the film.
- Cast and crew must seek confirmation before interviews, podcasts or promotional appearances.
- Publicity, awards, partnerships and rights in India and overseas need the approval of all four producers.
A Rs 2 crore film, a Rs 452.86 crore question
The friction matters because of the scale of the asset. According to industry tracker Sacnilk, Hanuman Ansh has collected Rs 452.86 crore worldwide against a reported budget of Rs 2 crore since its August 7 theatrical release. Those numbers place the devotional biopic of Neem Karoli Baba among the standout box office stories of the year, even as its OTT release remains unannounced.
When a small film performs like a franchise, credit and control become commercial questions. The statement names four producers—Namrata G Singh, Dr Vishal Chaturvedi, Ragini Sona and Anupriya Nagar—and says decisions on publicity, awards, partnerships and rights require the approval of all four under the production agreement. That is less a routine clarification than a warning that unilateral deals will not be recognised.
What it signals for the sequel
Reports of disagreement over publicity, including concern that one producer was receiving more attention, have raised questions about the proposed second instalment. Producer Anupriya Nagar, who joined during post-production, had earlier described the film as a planned trilogy and said the team would assemble for a second part soon. The new statement does not mention a sequel, and no second part has been officially announced.
For audiences, the immediate stakes are straightforward: a franchise whose spiritual subject has a devoted following must keep its commercial and promotional machinery coherent. For the industry, the episode is a reminder that independent films that break out often have to formalise governance after the fact—especially before OTT deals and sequel negotiations lock in long-term value.
India Today reports that sources suggest the producers may have different visions for how Neem Karoli Baba’s story should continue. The statement, for now, is an attempt to contain that divergence behind one authorised voice.
Source: India Today
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