Eight years after Tumbbad first reached cinemas, Sohum Shah has turned the film’s most unsettling imagery into an official merchandise collection. The line lands on the film’s anniversary, just ahead of Halloween 2026, and as attention begins to shift toward the planned 2027 sequel.
What is in the collection
Shah announced the range on social media with photographs of himself wearing pieces from the collection. The designs borrow directly from the film’s visual language: the warning “So Jaa Warna Hastar Aa Jayega”, the phrase “Lalchi Hai Tu”, and imagery of Hastar, the folkloric entity around whom the story turns.
Merchandise is available through Noise Culture. In his announcement, Shah wrote, “Official merchandise is LIVE now!” and directed followers to the store. The collection gives fans a way to engage with the film’s world beyond repeat viewings.
Why the timing works
The drop does two jobs at once. It marks the eighth anniversary of a film that has grown well beyond its first release. It also uses Halloween, the moment horror imagery travels furthest, to make the launch feel seasonal rather than like a routine licensing move.
That Halloween frame is important for a title like Tumbbad. The film’s identity is built on folklore and dread, not jump scares, so the holiday gives its distinctive aesthetic a wider retail moment without diluting what made it unusual.
From limited release to lasting fandom
When Tumbbad released in 2018, it did not arrive as a box-office powerhouse. Its initial theatrical response was limited.
What followed was slower and more durable. The film built a cult following on the strength of its atmospheric storytelling and its blend of horror, fantasy and folklore around the theme of greed. By the time of its 2024 theatrical re-release, that following had grown enough to return the film to cinemas and introduce it to another generation.
Eight years on, Tumbbad is being treated less like a one-off and more like a long-term Hindi horror property. The merchandise is part of that shift.
What the launch signals
A small product drop can mark a bigger change in how Hindi cinema handles cult titles:
- Legacy IP: A film with a limited first run can still be monetised years later, if the recall is strong.
- Seasonal alignment: The Halloween window gives the collection a natural reason to exist now.
- Sequel priming: Merchandise keeps Hastar and Tumbbad visible while Tumbbad 2 is being prepared for 2027.
What comes next
Specifics of Tumbbad 2, including the exact release date, remain awaited. Until then, the collection offers audiences a small way to stay inside the film’s world. For the industry, it is a reminder that a film’s commercial life need not end with its opening weekend if its images and lines stay in public memory.
Source: bollywoodHungama.com
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