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Capturing the Essence: Inside the Making of Ritu Lakhina and Qaseem Haider Qaseem’s New Music Video ‘iPhone’


In the picturesque setting of Lonavla, a creative storm brewed as the team behind the much-anticipated music video “iPhone” came together to weave magic. Spearheaded by the dynamic duo Ritu Lakhina and Qaseem Haider Qaseem, this project promises to be a visual and auditory delight for music enthusiasts. Let’s delve into the intricacies of its creation and the collaborative efforts that brought this vision to life.

Visionary Direction and Cinematic Brilliance
At the helm of the project were director Harsh Gurg and director of photography Sachin Gupta, whose combined expertise ensured that every frame exuded cinematic brilliance. With a keen eye for detail and a passion for storytelling, they orchestrated the visual narrative, capturing the essence of the song amidst the serene landscapes of Lonavla.

Soulful Melodies and Harmonious Composition
With singer Aditya Sharma lending his soulful vocals to the track, and the musical genius of Beatbar Studio crafting the composition, “iPhone” is poised to be a musical masterpiece. The synergy between Sharma’s emotive rendition and the melodious arrangement sets the stage for an immersive listening experience, promising to resonate with audiences across demographics.

Production Prowess and Creative Collaboration
Under the banner of BB ENTERTAINMENT, producers NK Moosvi and J Sahab spearheaded the production, ensuring seamless execution from inception to completion. Their collaborative spirit fostered an environment conducive to creativity, allowing the artistic vision to flourish.

Lyricism That Speaks Volumes
Penned by lyricist Parth Sharma, the lyrics of “iPhone” are more than just words—they are a reflection of emotions, aspirations, and human experiences. Sharma’s poignant verses add depth and meaning to the music, elevating it beyond mere entertainment to a realm of profound expression.

Editing Mastery and Choreographic Brilliance
In the editing bay, Harsh Gurg weaved together the disparate elements into a cohesive visual narrative, infusing each frame with dynamism and rhythm. Meanwhile, choreographer Dinesh Sahani lent his expertise to choreograph captivating dance sequences that complemented the music, adding another layer of visual appeal to the production.

Casting Magic: DS Creation
The casting for “iPhone” was meticulously handled by DS Creation, ensuring that every performer brought their unique charisma to the screen. Their keen eye for talent and dedication to the craft ensured that the ensemble cast breathed life into the narrative, making it relatable and engaging for the audience.

As the final touches are put in place and the finishing edits come to fruition, “iPhone” stands as a testament to the collaborative spirit and creative ingenuity of all involved. With its blend of captivating visuals, soul-stirring music, and emotive storytelling, this music video is poised to leave an indelible mark on the hearts of viewers. Stay tuned as Ritu Lakhina, Qaseem Haider Qaseem, and their talented team unveil their magnum opus to the world, inviting audiences on a captivating journey of melody and emotion.

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