SiriusXM has launched the world’s largest multi-media national ad campaign, bringing the vibrancy and spontaneity of SiriusXM programming to life with superstar artists, creators, and stars from the entertainment, music, and sports industries, the majority of whom have shows, channels, and popups on the SXM App.
The commercial, titled “The Home of SiriusXM,” was created in collaboration with Translation, an independent creative agency, and will debut this month on television, the web, radio, social media, and out-of-home media.
The advertisements feature a broad ensemble of notable talent and voices residing in SiriusXM’s House, ranging from established icons to trending TikTok artists, and are comprised of six humorous pieces. “Gizmos,” with Kevin Hart and LL COOL J; “Yelling,” with Dave Grohl and Kevin Hart; “Sunday,” with LL COOL J, Bebe Rexha, Kehlani, Jeff Lewis, Helio Castroneves, Anitta, and Normani; “Chores,” with Normani, Diplo, and SiriusXM’s Sway Calloway; and “Bathroom,” with Bella Poarch and Brett.
The commercial portrays as a live station that connects you to all of your favorite shows. The commercials focus on everyday activities such as driving while listening to SiriusXM, cooking in the kitchen, doing chores around the house, working out, or attending a social event.
This engaged audience loves quick access to engaging, entertaining presenters as well as shows at times they won’t find anywhere else on SiriusXM channels and shows. They’re not only putting SiriusXM in their cars. There listeners can take it with them everywhere they go with the SXM App, which works on phones, smart speakers, and other connected devices.
The “Home of SiriusXM” ad campaign was designed by Translation, an independent creative business founded to help ambitious organizations utilize the power of culture to solve their most difficult challenges. “ SiriusXM is the only place where you can get all types of entertainment and artists on a single platform that is constantly on, no matter where you are streaming.
We brought together larger-than-life superstars and personalities to live under one roof to realize this ambition. “Our team was delighted there at the idea of reinventing SiriusXM for a new generation of listeners by allowing them to engage with SiriusXM in relevant times outside of the automotive,” commented Jason Campbell, Translation’s Executive Creative Director.
The “Home of SiriusXM” ad campaign was designed by Translation, an independent creative business founded to help ambitious organizations utilize the power of culture to solve their most difficult challenges. “ SiriusXM is the only place where you can get all types of entertainment and artists on a single platform that is constantly on, no matter where you are streaming.
We brought together larger-than-life superstars and personalities to live under one roof to realize this ambition. “Our team was delighted there at the idea of reinventing SiriusXM for a new generation of listeners by allowing them to engage with SiriusXM in relevant times outside of the automotive,” commented Jason Campbell, Translation’s Executive Creative Director.
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