Several films have skipped theatrical release and took the digital debut by releasing on OTT platforms. The most recent film is the horror comedy ‘Bhoot Police’ which will take a direct to digital route with a premeire on Disney+ Hotstar. The film stars Said Ali Khan, Arjun Kapoor, Jacqueline Fernandez and Yami Gautam. The development was confirmed by producer, Ramesh Taurani and now awaits an official announcement from the team of Disney+ Hotstar.
As per the recent reports, The digital rights of Bhoot Police have been sold to Star Network for a whopping amount of Rs. 60 to 65 crores. “The satellite and digital rights of Bhoot Police have been sold to Star Network for a sum in the range of Rs. 60 to 65 crores as compared to the budget of Rs 40 crores. With this deal, the producer, Ramesh Taurani, has made an easy table profit in the range of Rs. 20 to 25 crore with some more income expected from the sale or exploitation of music and other rights.”
The digital rights of the film have been valued in the range of Rs. 45 crores. “Being a horror-comedy featuring reasonably big names, Bhoot Police is expected to do well even on television. Hence, Star Network has got blanket rights around Rs. 60 crore mark,”
Arjun Kapoor also shared that the film is not just a horror-comedy for him, it is an adventure of two brothers. He added, “It’s Saif Ali Khan and Arjun Kapoor who are actually brothers and are bickering constantly and there’s a back and forth and up and down and there is a camaraderie, a brotherhood, a bond, an emotion, but there’s also difference of opinion. So, there’s very interesting friction between two people who go on this journey,”
Besides Bhoot Police, Star Network has also acquired ‘Hungama 2’ starring Paresh Rawal, Shilpa Shetty and Meezaan Jaffrey.
