At the Bengaluru launch of the second trailer for Ramayana, Yash offered the clearest statement yet of what the two-part epic is meant to be. The actor and co-producer told the audience that the team did not approach the project as a conventional movie. It was built, he said, with devotion and with the ambition, in his words, “our story should be told to the world.”
The film is directed by Nitesh Tiwari and produced by Namit Malhotra’s Prime Focus Studios in association with DNEG and Yash’s Monster Mind Creations. It is among the major Hindi cinema releases planned for 2026.
Yash’s remarks arrived as the campaign moves from announcement to persuasion. The teaser and first trailer have already drawn attention; the second trailer is where the tone and scale are being fixed in the audience’s mind.
What the production is promising
The scale of the adaptation is central to its pitch. The makers have assembled a production stack built for global distribution rather than a single-market event.
- A two-part cinematic adaptation of the epic.
- Produced by Prime Focus Studios with DNEG, which has won eight Academy Awards, and Monster Mind Creations.
- Direction by Nitesh Tiwari.
- A planned worldwide release in IMAX.
Yash addressed the question of why an Indian epic is being presented on an international scale. India remains central, he said, but the story’s reach should not be limited to an internal conversation. In his framing, cultural pride and global ambition are not competing ideas.
Why the global frame matters
The comments matter because they tell the audience how to read the campaign. Ramayana is not being sold only as a VFX-heavy mythological event. It is being positioned as a cultural export: an attempt to make Indian history and heritage legible to viewers who did not grow up with the epic.
That changes the stakes. A domestic audience may already know the story; an international audience needs the world-building, characters and emotional logic to travel. The IMAX release and the visual-effects pipeline are part of that translation.
The global pitch also has a defensive function. Globalisation is often read by sections of the domestic audience as dilution. Yash pre-empted that reading by insisting that India is important and that self-respect is the starting point.
The risk in any adaptation of this scale is that spectacle overwhelms the source. Yash’s language, with its emphasis on devotion and self-respect, appears designed to reassure the core audience while the film reaches outward.
The road ahead
The second trailer follows the film’s earlier teaser and promotional material, and it extends the build-up to a worldwide IMAX release. For readers who follow the business of Hindi cinema, the campaign will be the test of whether heritage properties can be scaled without losing their cultural centre.
Yash’s appearance gave the project a sharper identity: a story rooted in India, produced at global scale, and framed explicitly as a message to the world.
Source: Bollywood Hungama
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