Although streaming services, podcasts, and social videos are gaining popularity, traditional TV advertising is far from dead. After all, there’s a reason why a Super Bowl commercial costs at least $175,000 every second.
We look at which categories are spending the most on TV ads, who the top advertisers are, and who the new players (including DTC brands) are entering the market in this 2019 TV advertising summary.
In both 2018 and 2019, retail and finance were at the top of the list, with IT and medicine not far behind. Retailers have increased their proportion of dollars spent on TV commercials year over year, becoming the industry that spends the most on TV in 2019.
Although digital advertising income has overtaken that of television, advertising remains a $70 billion industry. So, how did TV advertising seem in 2019, especially in comparison to 2018?
Retailers have increased their proportion of dollars spent on TV commercials year over year, becoming the industry that spends the most on TV in 2019. The retail business increased its share of TV ad spending from 12.8 percent in 2018 to 14.5 percent in 2019.
When you go deeper into the sector, you’ll find that eCommerce shops like Amazon, Wayfair, and even Etsy were instrumental in propelling it forward. The top ten television advertisers spent roughly $10 billion on television advertising this year. That’s over a quarter of the total market.
But, to be honest, there aren’t any shocks among the top television advertising spenders for 2019 when compared to 2018. The majority of the major players do not change from year to year.
Again, television commercials are far from dead. This year, almost 2,000 companies, including DTC brands and those focused on digital-first marketing, debuted on national television for the first time. These businesses spent over $1 billion in total, a long cry from the $10 billion spent by the top ten spenders this year.
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