Tag
Audience Behaviour
3,179
Why a ₹161 Ticket Is Changing Hindi Rom-Coms
OTT and a ₹161 average ticket have changed the calculation for sweet Hindi films like Prem Keetanu. Overpriced F&B is now the top barrier to theatre-going.
Box Office
3,151
Drishyam 3’s ₹303 crore four-day run shows story is the new star
Drishyam 3 crossed ₹303 crore worldwide in four days, but exhibitors say the real lesson is that audiences now reward story and execution over stardust.
Box Office