BTS, Lim Young Woong, and BLACKPINK make it to the top ranking of The Korean Business Research Institute. The institute has released brand value rankings for singers for the month of January. The rankings are based on an analysis of multiple factors. This includes data of currently promoting singers, across media coverage, community awareness, interaction, and consumer participation indexes. These rankings are for the month of December 22, 2021, to January 22, 2022.
This month’s top three spots are taken by Lim Young Woong, BLACKPINK, and BTS, respectively. According to the analysis, trot singer, Lim Young Woong rose up a spot from the previous month’s ranking. Lim comes in at rank 1 with a total of 12,515,103 points. This comes after his successful special year-end concert in 2021, ‘We’re HERO’.
Lim Young Woong is followed by girl group BLACKPINK. The girl group rose to rank two with a total of 12,160,011 points. BLACKPINK’s brand reputation index has seen a massive increase of 186.50 percent since December, securing this position.
Meanwhile, boy group BTS follows at a close third. They scored a brand reputation index of 12,081,684 points for this month. It appears that BTS moved to rank 3 due to a phenomenal increase in the rankings of BLACKPINK and Lim Young Woong. Apparently, it is time for BTS to buckle up their shoes once again.
Furthermore, Soloist IU comes in at rank 4 with 8,096,765 points. Lee Ji–Eun, professionally known as IU has shown an increase of over 70 percent from last month’s score. Lee Chan Won rounds out the top five with a score of 6,753,306 points. Lee sees an increase of over 40 percent from December’s score. Singers securing positions 6 through 10 are, rookie girl group IVE, Kang Daniel, girl group Aespa, BLACKPINK’s Lisa, and soloist Lee Mujin.