Shah Rukh Khan’s King may be about to shift its promotional campaign from digital teasers to the big screen. A 45-second promotional video for the action thriller has reportedly received certification from the Central Board of Film Certification, according to a Moneycontrol report citing Movie Talkies.
The reported plan: attach the short promo to theatrical prints of Ranbir Kapoor’s Ramayana, with a possible unveiling around Shah Rukh Khan’s birthday on November 2. The makers have not officially confirmed the launch date or the attachment plan, so the detail remains tentative.
Why certification points to a theatrical rollout
CBFC certification is a standard requirement for material intended for cinema exhibition. A certificate for a 45-second promo suggests the team is preparing something for projection rather than a social-first drop. If the attachment goes ahead, King would be placed in front of an audience already seated for a high-profile release.
The film behind the promo
King reunites Shah Rukh Khan with director Siddharth Anand after Pathaan. The cast also includes Suhana Khan, Abhishek Bachchan, Rani Mukerji, Deepika Padukone, Jaideep Ahlawat, Saurabh Shukla, Anil Kapoor and Jackie Shroff. A title reveal and first-look materials have already generated interest, and the reported CBFC certification now points to the next stage of the campaign.
What the placement would do
Attaching a promo to another major release is an older Hindi film distribution tactic that still works because it borrows a film’s audience rather than waiting for them to find the material online. Around SRK’s birthday, the promo could become a small event rather than a routine update. The useful signal is less the certification itself than the idea that King’s marketing is moving into its final pre-release phase.
For readers who follow Hindi cinema closely, the timing matters as much as the promo itself. A Shah Rukh Khan release is often treated as an event, and a theatrical attachment to Ramayana would give King a chance to convert that event feeling into early weekend intent.
The December 24, 2026 release date leaves room for a phased campaign: a certified promo in early November, followed by a full trailer and song assets. The Ramayana attachment, if confirmed, would compress attention into a single theatrical window rather than spreading across platforms.
- Reported next step: a 45-second promo attached to Ramayana prints.
- Possible timing: around November 2, Shah Rukh Khan’s birthday.
- Confirmed release date: December 24, 2026.
If the makers confirm the attachment, the pairing gives Hindi cinema audiences a reason to watch the big screen closely. Until then, the report is best read as an early indicator of King’s campaign tempo.
Source: Moneycontrol
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