Hip hop is the worlds most influential culture, Hip hop has always been influencing the lifestyle, Fashion, language, and music interest of millions of people. With Bollywood super Star-studded movies like Gullyboy the desi hip hop has reached out to millions and people now know that this subculture exists in India as well.
Vikrant Negi aka Sultan is one of hip hop artist who has been pushing the desi hip hop since 2009, way earlier than the famous Bollywood get the vibes of rap and hip hop. He has dropped more than 20 songs & an album since 2009 and now runs a dedicated DIY youtube channel Sultan Nation for Hip Hop heads and enthusiast, is India’s first and biggest Hip Hop DIY channel with 2 Million watch time & viewership with 5000 + unique daily traffic on the channel. Know Hip Hop has more than 20 such Hip Hop & music Industry related episodes which are useful to fresh musicians and rappers. “I do it for culture, It’s my responsibility to educate, motivate and guide the youngsters. Someone has to help them” said Sultan who also works for Sony Music India as Senior A&R Manager.