Not only do Hollywood films and, to a lesser extent, Chinese and Korean films dominate the Japanese cinema business, but Indian films are also gaining traction. And it’s not just Bollywood that’s enthralling the Japanese public. Regional films from the southern market have a considerable audience as well.
“Japan, like any other non-traditional market, is important as it opens new avenues for monetization of content that has already been exploited amongst core Bollywood audiences,” said Pranab Kapadia, President of Marketing and Distribution for UK, Europe & Africa Operations, Eros International Plc, in an interview with Moneycontrol.
“We’ve already seen Rajnikanth’s films gain a large following among mainstream Japanese moviegoers, and now the same is happening with a few Bollywood flicks. This is encouraging news for the sector “he Added.
Padman, starring Akshay Kumar and released in Japan in December 2018, grossed $671,455.64. (Rs 4.78 crore approximately). Another Bollywood production is $196,062.46 for Salman Khan’s Bajrangi Bhaijaan (Rs 1.39 crore). On January 18, 2019, the film was released in Japan.
“It is very nascent to establish genre-specific preferences as far as content connect,” Kapadia said, “but the common thread that has emerged as far as content connect is – human, emotional stories with some kind of message.” Of course, the song and dance format has always created intrigue, interest, and differentiation for Bollywood when compared to films from other countries/languages.
Indian film songs and dances are influencing Japanese ladies who are enrolling in dance schools to master Bollywood techniques. And this is becoming a crucial component in attracting Japanese audiences to Bollywood films, particularly women.
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