In January 1989, we released the Anil Kapoor-Jackie Shroff starrer film Ram Lakhan. Directed by Subhash Ghai, the film has since become a cult classic, with fans still at stake. Well, offering some old-school melancholy charm to fans, we hear that Ghai’s Mukta Arts has now ventured into Mal’s place.
Chaitanya Chinchalikar, business head, Whistling Woods, while confirming and expanding Mukta Arts’ plan for merchandising, tells us, “Yes, we ventured into the merchandising space and started developing the business range in December for Desi Pop World. Has entered into an agreement with which will be available. For purchase. “Taking the merchandising plan forward, Chinchlikar says,” Basically we will facilitate physical trading and exploit the IPL. The digitized versions will recreate the major characters, showing off the online content. Like what characters are doing 20 years after the release of a film… other physical merchandise portions will include action figures, decals, mugs, t-shirts, etc. Mobile accessories, et al that will soon be available to the general public. Will be available for
Quiz about the cost range for planned action figures and he says, “Desi Pop World will develop and execute the sales aspect, however, there will be two price brackets, an affordable range that includes T-shirts, decals. , Mugs and other accessories and another will be a higher price range with eight-inch collectible action figures from popular Mukta Arts films. These will be made in limited numbers and numbered each. Some of them may even carry signatures from such artists Those being painted. This aspect remains to be finalized.
Further launches are being talked about and among the figures expected to be developed, Chinchlikar says, “In January we introduced the first two characters, which were based on the characters of the 1989 film Ram and Lakhan. We debuted these two figures at the New York Toy Fair, as it happened to mark 32 years since the film’s release. Expanding on the path ahead, he added, “Going forward we will showcase many characters like the films of Mukta Arts Karma, Merchant, Debt, Villain, Ram Lakhan, hero And others. So it will take a little time to establish this in terms of production, but we intend to bring the old school charm to the audience with a modern twist. “
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