2020 was a pivotal year for Karan Johar as he diversified into new pastures. His company Dharma Productions’ new field, Dharmic Entertainment on Digital Content, released a web film, Guilty, And a web series, Luxurious life of bollywood wives. Then towards the end of the year, it was revealed that he, along with Bunty Sajdeh, started a talent management agency called Dharma Management Agency (DCA). Meanwhile, he reportedly signed a five-film deal with South’s Leica Productions and is in advanced talks to sell Dharma’s 30% stake to the Adani group.
And now if reports are to be believed, Karan Johar has hired a popular personality for the Dharma Cornerstone Agency. A source revealed, “Journalist Rajiv Masand is set to join DCA next week. He will serve as the company’s COO. Karan and other top officials of Dharma believe that he will be the right person for the job and will help him to nurture and manage his talent. “
Does this mean he has left journalism for good? “It seems so,” says the source. He is heard saying that he is in love with journalism. However, excluding other journalists when it comes to film production and related business, it seems that Rajiv Masand will do the same. “
On 15 January 2021, the official statement read, “After a dynamic career of two decades as a micro-journalist and noted film critic, Rajiv Masand now steps into Dharma Productions as COO and is the cornerstone of his latest venture” Dharma As the cornerstone agency furthering its exemplary work in the Indian entertainment industry, Masand will now be responsible for greater management sustainability with a greater focus on the development of a talent management agency through different routes for each individual. “
It further reads, “Massand’s thriving establishment and commendable professional experience over the years will leverage strategic thinking and influential knowledge with a creative turn in the day-to-day operations of the agency. Between quick decision making and profitable partnerships.” Stakeholders and individuals, Masand’s position is determined to align the agency’s vision and values to enhance its progress and success in the industry. The Dharma cornerstone agency (DCA) is fully poised to become an unstoppable powerhouse of talent, Which will conduct the examinations and become the benchmark. For artist management and representation in the country. “
Rajiv Masand started reporting at The Times of India at the age of 16. Later, he worked in The Indian Express followed by Star News and CNN-IBN. Apart from this, he also writes frequently for various other publications and websites. Recently, he became embroiled in a controversy following the untimely demise of Sushant Singh Rajput. Blind items written by Rajiv Masand on the late actor came under suspicion. The former journalist was extensively trolled and in July 2020, he was questioned for more than 8 hours by Mumbai Police about various issues including these blind objects.
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