Every year, the celebrity brand is set by Duff & Phelps. They are back with the sixth edition of the Celebrity Brand Valuation Study. The year 2020 has been quite rough but not for Bollywood stars. Based on brand endorsements among others, the report examined the impact of the epidemic on celebrities’ rankings. Indian cricket team captain Virat Kohli retains the top spot with a stellar brand value of $ 237.7 million.
Akshay Kumar tops the brand value among actors. As per the report, they have seen a jump of 13.8% with a brand value of $ 118.9 million (approval of Rs 866 crore). Ranveer Singh is in third place with $ 102.9 million. In fourth place is Shah Rukh Khan with $ 51.1 million.
Deepika Padukone slipped to fifth position with a brand value of $ 50.4 million. Then Alia Bhatt comes in with $ 48 million. These are the only two female stars in the top 10 rankings!
Ayushman Khurana is at seventh position with a brand value of $ 48 million, followed by Salman Khan at eighth place with $ 45 million, Amitabh Bachchan at ninth with $ 44.2 million and Hrithik Roshan at tenth place with $ 39.4 million. .
The total brand value of celebrities in the top 20 list in 2020 is estimated at $ 1.0 billion. It has seen a decline of around 5% in 2019 to 2020.
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