Casio India, has announced Bollywood actor Tiger Shroff as the brand ambassador for its popular range of G-Shock watches. The actor perfectly emulates the brand’s values of toughness combined with style and attitude that resonate with the youth of today. As part of the brand ambassador engagement, Casio will launch the campaign #ChallengeTheLimits across different touch points including television, media, digital and social.
Speaking on his new role and affinity for the brand, Brand Ambassador Tiger Shroff said, “It feels great to be associated with a brand that is a true reflection of my identity. While I like my watch to support me in my constantly challenging fitness routine, it should also add to my everyday style statement and what better than sporting a statement G-Shock. Today’s youth are highly enthusiastic about the brands they sport, and the values attached to them. G-Shock watches stand for their toughness and style quotient which is aspirational for the youth of today.”
Announcing the association, Kulbhushan Seth, Vice-President, Casio India said, “Tiger Shroff is one of the most promising newcomers of this generation. Within a short time span he has made a mark for himself and stands as a stylish youth icon. His spirit of constantly challenging himself, be it his fitness regime or portrayal of roles is in perfect alignment with the brand ethos. We are thrilled with this association and have an exciting line-up of activities, taking forward our campaign #ChallengeTheLimits.”
Casio India Co. Pvt. Ltd.(CIC) has been operating in India since 1996 and has established the distribution channel as well as the brand for most of its products.