Deepika Padukone has been recently associated with the 3-stripes. The actress is happy that this association helps her reconnect with the fitness buff in her.
Adidas collaborated with Deepika Padukone considering her personality and spirit. Deepika’s persona echos the brand’s primary message – ‘Impossible is Nothing. This partnership between the actress and the brand aims to explore limitless possibilities.
First of all this coalition is looking at empowering women both physically and emotionally. Deepika Padukone, who had a lifelong association with sports shared, “Being an athlete has played a tremendous role in shaping my personality. It is helping me become the person I am today. It has taught me values that no other life experience could have.”
Additionally, Deepika wrote in her social media post, “ Today, fitness, both physical and emotional, are an integral part of my lifestyle. I am absolutely honored and delighted to be partnering with one of the world’s most iconic brands – Adidas,” she added.
Consequently, Deepika Padukone joins the union of women athletes and personalities from around the globe. For Adidas, Deepika made the most fitting choice because she reflects vitality and compassion.
Besides, the brand admired her positive energy. Also, the actress is one of the most accessible and relatable icons across the globe.
Expressing her excitement over this recent partnership, she took to her Instagram and posted, “When I was planning my wedding about three years ago, we kept it a secret. Even that wasn’t as difficult as keeping this announcement a secret. Now, I feel relieved that this news is finally out!”
Meanwhile, Senior Director, Brand Adidas said, “As a global youth icon and someone who establishes mental and personal betterment Deepika is a perfect choice. She can fulfill the brand’s ambition of creating positive change through sports. We are thrilled to have Deepika join the Adidas family. Together, we hope to inspire more women to realise their dreams.”