As India faces a second wave of Covid-19 restrictions, filmmakers are moving towards OTT releases once again. The makers of Salman Khan’s Radhe is set for hybrid release with Tv channels and pay-per-view services. According to reports, now Akshay Kumar’s Bell Bottom is also opting for an OTT release.
The actor recently took to his social media pages and announced his film titled “Bell Bottom”. He posted the first look with a caption stating, “Get ready to go back to the ’80s and hop onto a roller-coaster spy ride, #BELLBOTTOM! Releasing on 22nd January 2021. #RanjitTiwari #VashuBhagnani @jackkybhagnani @deepshikhadeshmukh @onlyemmay @madhubhojwani @nikkhiladvani @emmayentertainment @pooja_ent”
The makers have already started a conversation for a direct to digital premiere and expect a deal of up to Rs 150 crore. The source revealed that the Bell Bottom team is talking with Amazon Prime Video as well as Disney+ Hotstar.
A source revealed, “The makers were all set for a theatrical release on May 28, but in current times, it’s unlikely for any film to arrive in the cinema halls at least till the month of July. The cases are on the rise every day and are showing no signs of slowing down. After multiple rounds of internal discussions, the Bell Bottom team has initiated a conversation with the digital giant, Disney+ Hotstar for a digital premiere,”
The film ‘Bell Bottom’ will be Akshay Kumar’s second film to take the direct to digital route, after the Diwali 2020 release, Laxmmi. The film was set for a digital premiere with a value of Rs 140 crore approx. However, the film failed to impress the critics and audiences.