It is not often that we see Rabir Kapoor pull off an Ranveer Singh. Since this is one of its kind moment, we thought we should savour this.
In the new ad for Ultima Protek we see Ranbir Kapoor dressed in a quirky avatar. The ad film is directed by the renowned director, Prasoon Pandey. This ad features the versatile Ranbir Kapoor in a never-seen-before avatar, as a Matchmaker, trying to find the right groom for an NRI girl travelling through a town that takes lamination to the next level and how their search ends at the perfect house. The campaign focusses on how only a house laminated with Ultima Protek stays truly protected from all elements of weather with the tagline, ‘Baarish, Dhoop aur Dhool ko Aane Do’.
Speaking about the new Ultima Protek ad, Amit Syngle, MD & CEO, Asian Paints Limited said, “Consumers are looking for solutions to keep their homes beautiful forever and today’s homes are challenged by the vagaries of weather, right from heavy rains to extreme sun and the new age problems of dust. Over the years, Asian Paints has pioneered technology-led innovations through its product offerings to bring to consumers nothing but the best. Lamination Guard technology in Ultima Protek is designed to laminate their homes and protect its beauty for years to come. This campaign clearly establishes Ultima Protek, with its Lamination technology, as the Gold Standard of exterior paints.”
We are exicted to see Ranbir in this ad. What do you guys think of this look?