Actor and entrepreneur Tiger Shroff launched his brand PROWL in 2018 as an active apparel and accessories brand, promising freedom of uninhabited movement. He now ventures into various categories and new markets with Mahesh Bhupathi’s Swag Fashion, creating, developing and managing celebrity-led consumer brands.
Tiger Shroff’s PROWL initially established itself in an active niche and now with this new partnership, the young icon will expand the brand’s promise in various other categories – all a reflection and extension of their identity.
Actor-entrepreneur Tiger Shroff confirmed the news, saying, “I am super excited to expand my brand prol. I am working to bring both the individual and the authenticity in each category, with which we are able to launch fitness equipment and health foods over the next few months, how it works to get fans both in and out of the gym , Will give information about this. I believe that working with the team at Swag, Coral will be able to find the right partners to enliven its brand in different categories over the next few seasons. “
Vijay Subramaniam – Group CEO / Co-founder, KWAN, “Tiger Shroff has always been synonymous with words like youth, fitness, active, hard work, perseverance and dedication. With Prowl, an active lifestyle brand targeted at millennials, we are very excited to expand into every category that imitates and believes in Tiger. We are eager to continue the journey with Tiger Shroff and now Mahesh Bhupathi’s Swadesh Fashion and encourage the nation. Millennials to lead an active lifestyle. “
The founder of SWAG, Mahesh Bhupathi, says, “Given Tiger’s popularity with youth today and long runways with his career, we believe that there may be significant value built with proles in relevant categories that demonstrate his characteristics Huh. We are excited to partner and bring the brand to life and look forward to working with both Tiger and Cowan. “
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