With the release of his horror comedy, Lakshmi On Hotstar, Akshay Kumar became the first A-list superstar to decide to take his film directly to the OTT platform. The move faced some kind of backlash to the exhibition community and the film, upon its release, was received with negative feedback from critics and audiences alike. Bollywood Hungama has now exclusively learned that another film by Akshay Kumar can take Direct on the digital route.
Manufacturer of Bell bottom – Jackie Bhagnani and Vashu Bhagnani – have started talks with Amazon Prime to explore the possibility of a digital release going direct, and so far, both sides are on the same page. They are discussing various possibilities including financials, and there may be some clarity within the next one month. But right now, Team Bell Bottom is definitely looking for a digital release option, ”a source said. Bollywood ruckus.
Right next to Lakshmi Manufacturers of Bell bottom, Promising to come up with a teaser, stating that the film will come “in theaters only” on 2 April. Ask the source and he shares, “But seems unlikely to release on April 2, as another Akshay Kumar film [Sooryavanshi] Is looking to come in the same period. Given Akshay’s jam-packed release calendar, as well as the cost associated with the film and many other factors, the makers thought of exploring a digital release with Amazon Prime. Bhagnani shared a close relationship with the digital platform and so did Akshay. All stakeholders are currently working towards arriving at terms and conditions that are beneficial to all of them, ”the source told us.
If the deal eventually breaks down, it will be a shocking move from the team Bell bottom Given that Akshay Kumar is one of the most bankable names in Hindi cinema today and is one of the few superstars who command the pull to bring viewers back to theaters. Cinema halls have now opened all over India, and as time has come, Bollywood returns to normal by releasing its films on the big screen. We reached out to Jackie Bhagnani and Amazon Prime, who did not respond to our query. The film is set to debut in June.
Stay tuned for more exclusive updates Bell bottom And finally this is the passage for its release.
Also Read: EXCLUSIVE: Akshay Kumar’s Bell Bottom Postponed; Now released in June 2021
More Pages: Bellbottom Box Office Collection
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