Bollywood ruckus It was reported yesterday that the much awaited setback, Soryavanshi, Is fully ready for release on 2 April 2021. Starring Akshay Kumar and Katrina Kaif, the decision was taken when the central government allowed 100% possession in theaters. Although various states have not implemented the rule, it is expected that they will allow full domicile within a few weeks. However, there is another challenge that manufacturers are waiting for Soryavanshi.
Rohit Shetty and co-producer Reliance Entertainment have asked for a modification of the terms with the multiplex and a meeting with the exhibitors has been going on for the last few days. A source revealed, “The film’s producers have sought 70% of the film’s revenue generated in theaters. In the pre-lockdown era, the manufacturer or distributor received 50% of the amount. Their other demand is that they want their film to be released on OTT after 28 days, i.e. after 4 weeks. Earlier, producers used to wait for 8 weeks before releasing their film on the streaming platform. “
Business believes multiplexes may agree to shorten OTT windows, especially after Tamil blockbusters Respected teacher Allegedly arriving at Amazon Prime in just 16 days, theater associations in Tamil Nadu have asked producers to make an undertaking that their films will only get a theatrical release if it is a 4-week special run in theaters. Therefore, like their southern counterparts, Bollywood can go the same way. But this is the first condition to ask for 70% of revenue, which becomes a problem.
The source continues, “Multiplexes feel that this is an unreasonable demand and not financially viable for them. Meanwhile, the makers of Soryavanshi The argument is that he has waited for a year to reopen theaters at full capacity. He could release his film directly on digital but he preferred to catch on. Therefore, they feel that their demand is justified. Also, during Aamir Khan’s clash Secret superstar And Rohit Shetty Golmaal Again On Diwali 2017, Rohit missed the first day when many screens were given undesirably in the past. From day 2, a portion of the screen was then handed over Golmaal Again As Secret superstar Failed to get the desired position. But in the bargain, Rohit Shetty lost a part of the revenue on the festive day. He does not want to burn his fingers again and so he has put forward these demands, which he finds appropriate. “
A source close to Rohit Shetty confirmed that the director is in talks with theaters’ owners, “Rohit Shetty is asking theaters to stand with him, the way he did in the last one year, even though he has to Getting an amazing price offer for OTT. “
Read also: Akshay Kumar and Rohit Shetty’s Sorvanshi to release on 2 April 2021; Official announcement next week
More pages: Sowrivanshi Box Office Collection
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